The making of the M&S ad

The off-the-peg gown

Magazine cover

Scan from the magazine

Everyone’s enjoyed DSB’s elegant appearance on the Marks & Spencer Christmas TV commercial

A shorter version cuts out the first sequences – It starts when Shirley starts

Fortunately, fans around the world have had the chance to see it via the links previously published here

The “word on the street” is that the ad is a massive success for Marks. Shirley might do a little similar work next year, according to rumours. Let’s hope so!

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Behind the scenes in Lapland

(Acton, London W3 really)

A 3-page article about the making of the commercial is in the Christmas 2006 edition of YOUR M&S, the glossy magazine from Marks & Spencer

To benefit fans who cannot get a copy (specially all you guys outside the UK), here’s a brief summary of the article:

“Lights, camera, reindeer …”

It wasn’t your average ad. With six ‘pungent’ reindeer temporarily borrowed from the Scottish Cairngorms

FACT FILE
Eight days to film 90 seconds
Six months to plan
100+ extras as partygoers
Crew of 300+ team
The inspiration was from a whole raft of spy movies
Location was the Black Island Studios, West London
Filmed in September
Outside temperature pushing 30 degrees C
Directed by Dawn Shadforth, who created Kylie’s video: Can’t Get You Out Of My Head

All images Copyright Marks & Spencer plc
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Quotes

“Working with DSB is wonderful. She has one of the great voices of the world” -Twiggy

“What a great gig!” – Lizzy Jagger

“TV commercials don’t get any more epic than this” – Dawn Shadforth

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Black Island Studios is Central London’s largest film and television studio complex offering six stages, all with excellent facilities including drive-in access, cycs, motion control rigs, lighting facilities and on-site catering

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(Non-DSB) Joke: A Christmas gift

Click here for the ideal gift for the person who has everything

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